Work Package 2 focuses on identifying the real needs, challenges, and skill gaps of women
entrepreneurs in rural areas operating in the tourism, hospitality, and cultural and creative
sectors. Through a combination of desk research, surveys, focus groups, and direct
engagement with stakeholders, the project partners analyse the current level of digital
skills, barriers to digitalisation, and market demands across partner countries. The
outcomes of this needs analysis form the basis for the development of a structured and
inclusive training framework, ensuring that the DESTInE training programme is relevant,
practical, and aligned with labour market needs. WP2 guarantees that all educational
content is user-centred, accessible, and tailored to different levels of digital competence,
while also integrating principles of sustainability, gender equality, and innovation in rural
tourism.
