Building on the results of the needs analysis, Work Package 3 is dedicated to the design,
development, and evaluation of the DESTInE training programme and digital toolkits. This
work package delivers practical learning content covering key topics such as digital
marketing, social media management, e-commerce, website creation, and the use of digital
and AI-based tools for tourism businesses. The training materials are developed using a
blended learning approach, combining self-paced online learning with interactive and
practice-oriented resources. WP3 also includes the testing and evaluation of the training
content to ensure quality, usability, and effectiveness, allowing partners to refine the
materials based on feedback from trainers and participants. The result is a comprehensive
and adaptable learning offer that supports rural women entrepreneurs in building
competitive and sustainable businesses.
